Academics/学术 | Xiangxin Zhang | 张祥锌

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Academics/学术
(Selected Content Only/仅展示部分)

Individual Projects/个人项目

Team Projects/小组项目

Paper/论文

观夏香氛营销打法及营销案例浅析

为什么Apple市场部深得我心？

奥利奥营销案例分析

Case Studies/案例分析

Facebook Case Study (BU)

Hulu Case Study (BU)

Huawei’s Smartphone Strategy (HKU)

Memo/备忘录

Facebook Memo 1 (BU)

Facebook Memo 2 (BU)

Slides - Applied MKT Research & Metrics Project (HKU)

Slides - Consumer Insights Group Project (HKU)

Slides - Algorithm&Online Marketplace Project#2 (HKU)

Slides - Algorithm&Online Marketplace Project#1 (HKU)

Slides - Branding Project - THICC (HKU)

Slides - New Product Development Project (HKU)

Report - New Product Development Project (HKU)

Slides - Maketing Plan for NutriPartner (HKU)

Report - Maketing Plan for NutriPartner (HKU)

Slides - MKT Plan for HK Ocean Park (HKU)

Slides - The Talent Pool of HK Universities (HKU)

Consumer Insights Individual Report (HKU)

The Use of Scent in Stores (BU)

Social Stratification in the United States (BU)

A Reflection on Privilege and My Own Life (BU)

Documentary Review of The Mask You Live In (BU)

Is Rockstar Going to Make Another PUBG (BU)

A Giant Is on a Crossroad (BU)

Games Are Arts (BU)

Is Our World on the Right Track (BU)

Tuvaluans Are at a Point of No Return (BU)

Industry Analysis of The U.S. Finance Industry (BU)

Report - The Talent Pool of HK Universities (HKU)

Slides - Olay Market Research Presentation (BU)

Slides - Branding Project - ZARA (BU)

Report - Business Plan for VitaSana (BU)

Slides - Navinna-Hospital Project (BU)

Slides - Youtube Pricing Project (BU)

Slides - Qualitative Research - Skin Care (BU)

Slides - Consumer Behavior Project (BU)

Slides - Analysis of Mass General Hospital (BU)

Slides - Innovation Project (BU)

Slides - Law Project - Humber Property LLC. (BU)

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